There’s something magical about launching a new season in a town that feels like home - and on Saturday, July 19th in Petoskey was just that. Hosted at the charming J.W. Shorter & Son Mercantile, the Autumn 2025 Collection Launch was filled with warmth, style and heartfelt connection.
From the moment doors opened, guests were welcomed and munched on delicious bites by Little Bay Gourmet and the buzz of a new season was in the air.
Shoppers had the first opportunity to explore our newest collection inspired by the regions in Michigan that shape who we are, where we've been and where we're heading - it's all about The Place We Call Home. Home isn't just one place, it's a feeling, a memory and a landmark in time. This season, we celebrate the places we'll always return to.
We were honored to give away the new Michigander Carryall Travel Duffle, and one lucky guest also won a handbag of her choice selected the Northern Michigan Handbag in Forest Green, an exclusive to J.W. Shorter & Son Mercantile. Seeing her joy (and surprise!) was such a special moment and a true highlight of the day.
It was an honor to connect with longtime supporters, new friends, former team members and the incredible staff of J.W. Shorter’s, who brought so much support to the day.
As for the new collection... Explore the collection and carry a piece of home with you.
SHOP HERE: Autumn 2025 Collection
To everyone who came out to support, shop and celebrate - a BIG thank you! It was a day full of laughter, hugs and community spirit, and I'm so grateful to have shared it with you.
Here’s to a season of turning heads, making memories and carrying a little piece of Michigan with you wherever you go.
Fashionably yours,
Jenna Kator